2024 | Professional

MUSE Design Awards Gold Winner

Dealer Activity Center at Mageline Headquarters

Entrant Company

Jic Design Co.,Ltd.

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

In the interior design of the Dealer Activity Center at Mageline Headquarters, we skillfully integrate a sense of futurism, leisure, and gentle strength to create an artistic space that is both elegant and dynamic. The design inspiration comes from the forms of water mirrors and flowers in mirrors, symbolizing the harmonious coexistence of feminine grace and strength.
We abandoned traditional curved decoration techniques, instead allowing curves to directly become the main elements dividing functional spaces. The use of innovative, scratch-resistant, and washable technology material—tough glaze paint—and the Banlong woven carpet not only maintains the elegant tone of the space but also ensures its practicality. Additionally, the introduction of an integrated intelligent low-voltage control system makes the adjustment of lighting and air conditioning systems more intelligent and convenient, greatly enhancing the comfort and convenience of the space.
The overall ambiance of the space is based on the core value of the Mageline brand, which emphasizes the beauty of naturalness. This is achieved through the use of free-form curved elements across three dimensions, with the brand's elegant white as the primary color, complemented by shades of advanced gray. This combination breaks the monotony of white while maintaining a sense of futurism and sophistication.
We understand that every detail impacts the user experience, so all functional spaces are arranged around the building's core structure. The circular flow design greatly enhances user convenience. Considering the needs of larger groups of users, we have thoughtfully set up multiple open rest areas equipped with modular seating that can be freely combined to meet users' rest and social needs.
Additionally, to cater to different user preferences, we offer various types of furniture such as bar counters, discussion tables, modular stools, and sofas. This allows users to freely choose their preferred posture—standing, sitting, or reclining—ensuring comfort and adaptability for various activities.

Credits

Hongdong Tian
Ze Wu
Yuliang Lv
Xinyu Ren
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