The“Ran”and “Li”Coffee Packaging

This coffee packaging revolutionizes the ready-to-drink coffee market by combining the quality of freeze-dried coffee with instant enjoyment, thanks to its innovative structure. It breaks away from the monotonous conventional coffee packaging, offering consumers a convenient and premium coffee experience.
The secret is in the cap, ingeniously housing freeze-dried coffee granules ready to be released with a simple press. Just with a quick shake, and a full-bodied Americano is ready, promising both freshness and unmatched portability. For those not in the mood for coffee, they can simply enjoy the water. That's how one bottle serves dual purposes.
Design ingenuity extends to aesthetics. The packaging makes a bold statement with the characters "Ran" and "Li", whose fluid and powerful strokes reflect the product's essence—burning calories and recharging vitality. These characters act as a visual centerpiece, leaving a lasting impression on consumers. The background mimics liquid coffee, creating an intuitive connection with the product inside. Moreover, the striking contrast of gold and black evokes an upscale, mysterious, and novel feel, provoking consumers' curiosity and anticipation for the product. The packaging design also prioritizes usability, featuring clear instructions on the upper part of the bottle for hassle-free opening—a testament to a user-centric approach and a dedication to maximizing user satisfaction.