2024 | Professional

MUSE Design Awards Silver Winner

INSFOR CRYSTAL DIAMOND BEAUTY LADY CREAM

Entrant Company

Guangzhou INSFOR Bio-technology Co.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

The packaging bottle of INSFOR CRYSTAL DIAMOND BEAUTY LADY CREAM ingeniously integrates modern aesthetics and practical functions, embodying the brand's deep understanding of women's grace. Drawing inspiration from the Canton Tower (also known as "Slim Waist"), the landmark of Guangzhou, China, this packaging bottle features a unique body with well-defined curves, perfectly capturing the charm of women while ensuring grip comfort. This bottle is made of translucent materials and treated with an electroplating iridescent process. It shows dazzling colors that change in different lights or at diverse angles, which echo the cream's brightening effect on the skin tone, symbolizing users will shine like diamonds among the crowd after using this cream.
This packaging bottle pushes the design boundaries of conventional packaging, making it both a skincare cream container and a home ornament. It can be transformed into a jewelry case after the cream runs out, enabling reutilization and extending the lifecycle, which reflects the pursuit of both eco-friendliness and innovation.
This packaging bottle with Canton Tower-inspired curves and diamond patterns delivers a distinctive sense of layering and a strong visual impact, enjoying a higher artistic value than similar packaging products.

Credits

Wu Lishan
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