(LOBOS 1707) ᴿᴱᴰ

In 2024, Lobos 1707 Tequila & Mezcal partnered with global organization (RED) and transformed their award-winning Lobos 1707 Reposado Tequila with a limited-edition (LOBOS 1707) ᴿᴱᴰ bottle. The packaging design for the ultra-premium liquid was inspired by (RED)’s heroic mission to fight AIDS. Lobos 1707 Founder and Chief Creative Officer, Diego Osorio, outfitted the ultra-premium liquid with (RED’s) signature crimson redon a glossy glass bottle to create an eye-catching piece that reflects the iconic color of the (RED) organization as well as the fiery spirit of the liquid. The signature Lobos 1707 branding and product details are highlighted in white etching against the red glass, and the bottle is completed with a red rubber cork to round out the sleek and monochromatic design.

Each Lobos 1707 bottle features Diego Osorio’s family coat of arms featuring a wolf, symbolizing his family legacy and honoring the brand’s Spanish and Mexican heritage. The shape of the bottle reflects strength and power through the curvature of the pronounced shoulders and heavy glass footing. Complementing the sleek and sophisticated design of the bottle, the monochromatic red coloring of (LOBOS 1707) ᴿᴱᴰ amplifies its unique shape and offers an elegance and strength that symbolizes the mission behind the bottle. Lobos 1707 Tequila & Mezcal bottles are designed by Diego Osorio with the (LOBOS 1707) ᴿᴱᴰ front label designed in partnership with Gusto Design Co.