2024 | Professional

MUSE Design Awards Platinum Winner

vivo 2024 CNY Gift Box

Entrant Company

Shanghai Shockzone Trade Development CO.,Ltd

Category

Packaging Design - Promotional

Client's Name

Zhao Zhenjie, Wu Haoxuan, Zhang Fei, Lu Shumin, Chen Junjie, Zhang Lingjie

Country / Region

China

The vivo 2024 CNY Gift Box is not just a meticulously crafted holiday gift, but also a work of art that seamlessly blends tradition with modernity, and practicality with aesthetics. Every detail of this gift box embodies a commitment to quality and a deep respect for culture, aiming to provide users with a unique and memorable festive experience.



Innovative Design and Exquisite Craftsmanship

The design of the vivo CNY Gift Box cleverly integrates traditional dragon elements with modern design language. The surface features intricate embossed patterns, creating a minimalist yet festive atmosphere. Upon opening the box, users are greeted by a vivid, creative illustration inspired by the Year of the Dragon, capturing the essence and spirit of the dragon through refined details. Advanced engraving and printing techniques are used to bring every detail to life, blending rich traditional charm with a touch of contemporary fashion.



Eco-Friendly Materials and Sustainable Practices

In line with environmental responsibility, the vivo CNY Gift Box is made from biodegradable and recyclable materials, reducing resource waste and minimizing environmental impact. This choice reflects vivo’s corporate social responsibility and allows consumers to enjoy high-quality gifts while contributing to sustainable development.



Practical Functionality and Ergonomic Design

The interior of the gift box is thoughtfully designed with various convenient storage compartments, making it easy for users to store and access the gifts. The manual rotating calendar inside is not just a time display tool, but an experience that engages both the senses and emotions. With each gentle rotation, the background illustration transforms frame by frame, creating a simple animation that immerses the user in the beauty of time passing. The turntable, combining traditional aesthetics with modern technology, supports Bluetooth and wireless connections, evoking a sense of nostalgia while adding convenience to modern life. These features showcase vivo’s meticulous attention to detail, aimed at providing users with a comfortable and convenient experience.



Structural Stability and Usability

During the design and manufacturing stages, vivo carefully considered structural stability to ensure the gift box remains intact during transportation, protecting the contents inside.

Credits

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