FOSUN's Starlight Auspice

By virtue of its innovative designs, FOSUN’s Starlight Auspice successfully marries the essence of Chinese traditional culture with modern aesthetic trends to create a liquor gift featuring premium quality, profound cultural significance and stylish design, perfectly satisfying the increasingly diverse needs of consumers.

FOSUN’s Starlight Auspice draws inspiration from deep insights into and modern interpretation of traditional culture, while also ingeniously incorporating ancient wisdom like astronomy, highlighting cultural significance and emotionally resonating with consumers. The exquisite three rivets on the packaging, resembling three lucky stars scattered in the vast sky, accurately correspond to the geographical locations of the origin of Shede, Jinhui and Qingdao (three types of liquor) on the map of China. The three stars connected by a rope look like the spoon part of the Big Dipper in astronomy, which symbolizes wealth and well-being, suggesting best wishes for fortune, happiness and health. This aligns well with the joyful atmosphere of gatherings, further enhancing the emotional value of the gift set.

Moreover, the outer double-door design gives users a sense of ceremony as if unlocking a piece of history; the inner creative blind-box design ensures an interesting interaction and leaves a lot to imagination, whereby to stimulate consumers’ curiosity and emotional resonance. These features make FOSUN’s Starlight Auspice not merely a gift set, but a bridge for emotional communication.

Adhering to the concepts of environmental protection and sustainable development, the packaging styled in a simple yet elegant manner utilizes degradable materials and high-quality technologies to improve its durability and the storage stability of the products, reflecting the brand’s strong sense of responsibility and commitment to environmental protection.