2024 | Professional

MUSE Design Awards Gold Winner

FOSUN's Starlight Auspice

Entrant Company

Shanghai Jadekylin Cultural Technology Development Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Fosun Trade

Country / Region

China

By virtue of its innovative designs, FOSUN’s Starlight Auspice successfully marries the essence of Chinese traditional culture with modern aesthetic trends to create a liquor gift featuring premium quality, profound cultural significance and stylish design, perfectly satisfying the increasingly diverse needs of consumers.

FOSUN’s Starlight Auspice draws inspiration from deep insights into and modern interpretation of traditional culture, while also ingeniously incorporating ancient wisdom like astronomy, highlighting cultural significance and emotionally resonating with consumers. The exquisite three rivets on the packaging, resembling three lucky stars scattered in the vast sky, accurately correspond to the geographical locations of the origin of Shede, Jinhui and Qingdao (three types of liquor) on the map of China. The three stars connected by a rope look like the spoon part of the Big Dipper in astronomy, which symbolizes wealth and well-being, suggesting best wishes for fortune, happiness and health. This aligns well with the joyful atmosphere of gatherings, further enhancing the emotional value of the gift set.

Moreover, the outer double-door design gives users a sense of ceremony as if unlocking a piece of history; the inner creative blind-box design ensures an interesting interaction and leaves a lot to imagination, whereby to stimulate consumers’ curiosity and emotional resonance. These features make FOSUN’s Starlight Auspice not merely a gift set, but a bridge for emotional communication.

Adhering to the concepts of environmental protection and sustainable development, the packaging styled in a simple yet elegant manner utilizes degradable materials and high-quality technologies to improve its durability and the storage stability of the products, reflecting the brand’s strong sense of responsibility and commitment to environmental protection.

Credits

Shanghai Jadekylin Cultural Technology Development Co., Ltd.
Jewll Ji
Shanghai Jadekylin Cultural Technology Development Co., Ltd.
Hami Lee
More Gold Winners
Interior
2024
MUSE Design Awards - VILLA YABISA

Entrant Company

CARLI ROBINSON DESIGN

Category

Interior Design - Living Spaces

Interior
2024
MUSE Design Awards - Boundless -- Changchun Changbai Mountain Hotel

Entrant Company

Hangzhou Yihe Architectural Design Co. , Ltd.

Category

Interior Design - Hospitality

Interior
2024
MUSE Design Awards - Tiebei Hongshan International Community

Entrant Company

Suzhou Gold Mantis Construction Decoration Co.,Ltd

Category

Interior Design - Commercial 

Product
2024
MUSE Design Awards - E10
E10

Entrant Company

Shenzhen Yihao Technology Co., Ltd.

Category

Product Design - Tools