Fairways

The fairway usually stands out. It is the connection between the teeing range and putting green. In the game of golf, the fairway plays a crucial role in determining the outcome of each hole. It provides a clear path to the green and allow for more accurate shots and distance control. Considered the golfer's sanctuary, the fairway offers a visually captivating sight on the course. Its neatly trimmed grass and defined boundaries create an aesthetic appeal that attracts golfers and spectators alike. Taking this significant golf element literally into Vessel golf bag flagship store in Taiwan, the store itself is as a fairway for golfers to navigate the next move with their favourite golf bags and accessories in hand. An open plan with green in the centre of the store surrounded by two tree like column connected to the ceiling canopy with the same shape, it is to design with the building itself to vague the bulkiness of the columns and transfer them into the best feature in the space. The carefully picked colours and materials reflect a natural theme of golf course, and lighting is well-designed to contour the form and shape , and it is also create outdoor-like atmosphere. Luxurious golf bags are souls in the store, they are displayed on the “fairway” grass to provide an immerive shopping experience. An beautiful counter with signed golf ball collection and behide it are cashier and coffee bar. There is an embroidery station in the corner of the store to display the making of a golf bag and to embroider customers name on their own golf bags. At far end there is full height mural painting of Amen Corner at Masters.

Vessel flagship store has so many golf stories to tell, it is rather a building of a golf museum carried out by founder’s strong passion for golf.