Xiao Long Kan Hotpot Base Packaging Design

The Xiao Long Fan Da Jiang's Casked Beef Tallow Hotpot is positioned in the high-end market, distinguished by its complex production process and rich ingredients. We designed an interactive packaging box for it, utilizing refined craftsmanship and a comprehensive visual presentation to highlight the product's uniqueness. The main visual features two geometrically cut pots: the left side accentuates the product itself, while the right side displays a boiling scene. The pots are adorned with a brand-exclusive historical totem, enhanced with hot stamping to add texture. When the packaging is opened, the interior reveals textual descriptions of the hotpot base's production process, along with brand identity elements, all presented in an elegant style with authentic Chinese charm, further elevating the product's sense of quality and adding a touch of luxury and sophistication to the packaging.



We adopted a bold and innovative design strategy, abandoning traditional forms to increase packaging interactivity while maintaining cost control. This allows consumers to open the packaging themselves, enhancing the perception of quality. Multiple packages can be combined to form a complete hotpot image, creating a striking visual impact that helps the product stand out on the shelf.



To further attract consumers, the packaging features high-quality, realistic product images that emphasize its rich layers. The visual displays two geometrically cut pots, one side showing the product, and the other a boiling scene, enhancing the product's appeal, making it more memorable, and more attractive to potential buyers.