2024 | Professional

MUSE Design Awards Gold Winner

Space Time Series Female Space Cream

Entrant Company

Stora Enso China Packaging

Category

Packaging Design - Beauty & Personal Care

Client's Name

Water cube beauty company

Country / Region

China

Following the space craze of the 1960s and 1970s, the world has recently experienced a resurgence in space exploration, led by SpaceX. Space embodies vibrant colors and the eternal nature of time and the cosmos. Inspired by this, we boldly incorporated various elements of interstellar exploration into the design of this space-themed women's face cream packaging.



The primary color of the packaging is white, symbolizing the purity of a spacecraft's interior and flawless skin. This is complemented by nebula-inspired brushstroke fonts in vibrant hues, representing the diverse beauty of women and their splendid lifestyles. The overall color scheme is simple yet distinctive, showcasing women's charm in a mysterious and cosmic way.



The packaging's design also captures the theme perfectly. It features a side-drawer mechanism, and when both sides are opened, the main product compartment—resembling the dome of the International Space Station—automatically rises through a linked structure. This design mirrors the slow ascent of a spaceship's control panel, poised for the astronaut to press the launch button and embark on a journey of exploration, symbolizing the pursuit of eternal youth. It also evokes the activation button of a time machine, inviting users to return to their peak moments.



This packaging not only provides consumers with a delightful unboxing experience and a sense of ceremony, but also subtly conveys advanced space travel technology, reinforcing the product's quality and innovation, and endowing it with a unique brand identity.

Credits

Innovation & Design Director
Dick To
Senior Design Manager
Jinglun Cui
Graphic Design Manager
Hong Zheng
Senior Graphic Designer
Guangwei Sun
Senior Structure Designer
Yao Hu
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