2024 | Professional

MUSE Design Awards Gold Winner

Moting Series

Entrant Company

Jingdezhen Adrian Luo Creative Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Wine bottle: creatively based on Tang Dynasty costumes, combined with the characteristics of traditional round bottles of sauce wine, it is unique, noble, ceremonial and grand. The pattern is combined with Tang Dynasty patterns, which maintains the noble sense of traditional culture while highlighting the visual aesthetics of modern art. The illustration combines Tang Dynasty patterns with modern simple line elements to form a radial shape, giving people a sense of visual space. This is the collision of Chinese traditional culture and modern wine culture, the collision of Tang culture and modern time, the collision of dignified luxury and modern simplicity, and the inheritance of traditional culture and the innovation of Moting product vision.



Wine box: continue the design style and color matching of the bottle shape to retain the overall product image. Combine illustration creativity for design, break through tradition, and make it have both traditional cultural depth and nobility. Let Moting's brand culture and Chinese traditional culture be perfectly combined. Tang Dynasty patterns combined with leather texture inlaid metal signs further highlight the brand's modern visual aesthetic atmosphere and luxury.

Credits

Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Luo Heng
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