2024 | Professional

MUSE Design Awards Gold Winner

Splendid Aura Deluxe Gift Set

Entrant Company

Hangzhou Maogeping Technology Co., LTD

Category

Packaging Design - Beauty & Personal Care

Client's Name

Hangzhou Maogeping Technology Co., LTD

Country / Region

China

Splendid Aura Deluxe Gift Set is designed around sports, embodying MAOGEPING BEAUTY's philosophy of "Flawless Beauty, Fearlessly Assertive".

What makes this packaging design stand out is its artful integration of Chinese and French cultures with sports. Inspired by French Art Deco, the box interior and the lids of makeup items are designed with abstract illustrations that depict various sports scenes and vibrant silhouettes of athletes in action, all outlined in golden lines. These visual elements combine strength and elegance, empowering women to break the stereotype that "You can be athletic and beautiful at the same time". Iconic landmarks of the two nations, such as the Great Wall and the Arc de Triomphe, are artfully integrated to symbolize cultural exchange and integration while reflecting the spirit of "sports without boundaries". In terms of color selection, a low-saturation palette of red, blue, and white—colors from the Chinese and French flags—is accented by golden outlines, exuding a retro and luxurious allure.

Design ingenuity extends to the embossing of traditional Chinese motifs (such as dragons and auspicious clouds) on the makeup items, including the highlighter, lipstick, and pressed powder. These elements not only create a stunning and elegant aesthetic but also send a wish for athletes to excel brilliantly. For instance, the compact powder features the majestic Loong as the main visual element, complemented by auspicious clouds and wave patterns. This design symbolizes the hope that Chinese athletes will overcome challenges and achieve remarkable results. The highlighter combines the Eiffel Tower with traditional Chinese auspicious cloud patterns, representing a fusion and exchange between Eastern and Western cultures.

Credits

Chairman of the Board
Geping Mao
President/General Manager
Huiping Mao
Deputy General Manager
Shunxiang Liu
Development/Purchasing Director
Yan Fei
Design Director
Yide Liu
Design Manager
Shiwei Luo
Junior Design Manager
Leilei Huang
Design Supervisor
Lijie Chen
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