2024 | Professional
Entrant Company
Category
Client's Name
Country / Region
Splendid Aura Deluxe Gift Set is designed around sports, embodying MAOGEPING BEAUTY's philosophy of "Flawless Beauty, Fearlessly Assertive".
What makes this packaging design stand out is its artful integration of Chinese and French cultures with sports. Inspired by French Art Deco, the box interior and the lids of makeup items are designed with abstract illustrations that depict various sports scenes and vibrant silhouettes of athletes in action, all outlined in golden lines. These visual elements combine strength and elegance, empowering women to break the stereotype that "You can be athletic and beautiful at the same time". Iconic landmarks of the two nations, such as the Great Wall and the Arc de Triomphe, are artfully integrated to symbolize cultural exchange and integration while reflecting the spirit of "sports without boundaries". In terms of color selection, a low-saturation palette of red, blue, and white—colors from the Chinese and French flags—is accented by golden outlines, exuding a retro and luxurious allure.
Design ingenuity extends to the embossing of traditional Chinese motifs (such as dragons and auspicious clouds) on the makeup items, including the highlighter, lipstick, and pressed powder. These elements not only create a stunning and elegant aesthetic but also send a wish for athletes to excel brilliantly. For instance, the compact powder features the majestic Loong as the main visual element, complemented by auspicious clouds and wave patterns. This design symbolizes the hope that Chinese athletes will overcome challenges and achieve remarkable results. The highlighter combines the Eiffel Tower with traditional Chinese auspicious cloud patterns, representing a fusion and exchange between Eastern and Western cultures.
Credits
Entrant Company
Zhuhai Huafa Group Co.Ltd.
Category
Architectural Design - Hotels & Resorts
Entrant Company
Landtek Group & LAY-OUT
Category
Landscape Design - Public Landscape
Entrant Company
Dream Squash Academy
Category
Architectural Design - Sports & Recreation
Entrant Company
Hangzhou Zhiyuan Research Institute Co., Ltd
Category
Product Design - Wearable Technologies