2024 | Professional

MUSE Design Awards Silver Winner

PEACEBIRD Fashion Down Outdoor Jacket

Entrant Company

Ningbo PEACEBIRD Fashion Clothing Co., Ltd.

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

This down outdoor jacket is specifically designed for winter outdoor activities, offering a combination of warmth, lightness, and durability. It is meticulously tailored to provide wearers with a comfortable and adaptable winter outerwear solution.

The fundamental innovation lies in the integration of the insulating properties of a down jacket with the practicality of an outdoor jacket. The jacket's outer shell is constructed with Dermizax professional outdoor stretch fabric, offering exceptional water, oil, and dirt repellence. Its high moisture permeability index of 24,000+G/M/24H and hydrostatic pressure resistance up to level 5 ensure comprehensive protection during outdoor pursuits. The jacket's lining incorporates a honeycomb reflective heat storage lining with graphene heat storage fabric, effectively maintaining body heat even at temperatures as low as -15℃. Detailed design features such as the waterproof adjustable hood, chest pocket with waterproof seal tape treatment, and a collar with a hidden hot-pressing adjustable buckle contribute to the jacket's excellent protective performance against harsh outdoor conditions, including torrential rains and strong winds, ensuring a throughout dry and fresh wear experience.

In terms of appearance, employing a 3D draping cut technique based on the data of millions of Chinese men's body shapes, the jacket achieves a balance between a snug wraparound fit and freedom of movement. Complemented by a black-and-white colour scheme, steel-pressing logo, and decorative stripes, the jacket perfectly presents a modern and dynamic visual effect. Equipped with multiple large-capacity storage pockets, the jacket offers convenience for outdoor enthusiasts to carry essential items, ensuring safety and ease during travels.

Credits

Meijun Dai
Chenxi Yang
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