2024 | Professional

MUSE Design Awards Platinum Winner

Three Squirrels' Mountain and Sea Treasures' Nut Gift Box

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Three Squirrels Co., Ltd

Country / Region

China

The design of the outer box is presented in the form of a leather box, with red, blue, and gold as the main colors. The front is mainly composed of three squirrels, and the center of the outer box is mainly composed of handwritten words "Shanhai Qizhen" that are embossed with gold, accompanied by a raised "Three Squirrels" logo metal plate, enhancing the overall texture. The side of the outer box is decorated with printed gold foil, and the pattern is derived from simplified patterns of 8 different nuts. We want to use heavy industry to reflect delicacy, the collision of different materials and processes, the interweaving of printing and illustration, and the fun opening interaction, all to give the outer box a texture.



In the design of metal cans, the application of printed patterns is continued, and different nuts are used with corresponding patterns. While ensuring the unity of design language, subtle differentiation is made. The can body adopts a frosted paint texture, and the top of the can is frosted matte gold texture, complemented by deep blue. The elegant blue and gold color scheme, the contrast between frosted texture and velvet fabric, aims to provide a rich tactile experience and sufficient sincerity for those who pick up the product.



As one of the high-end product lines of Three Squirrels, we hope this is a textured and warm design. We use restrained design language and rich illustrations to create contrast and organically combine them. I hope the process of opening the box has a sense of exploration like "Peach Blossom Spring", while also retaining the weight of "gifting to Wang Lun". Every small detail is hoped that the recipient of this gift can feel the atmosphere of "gift is more important than emotion". I hope to feel a sense of sophistication with human touch, a gift full of weight and strong emotions.

Credits

Original designer
Wu yao
Illustration designer
Zhang yuchen
Illustration designer
Xie boxing
Graphic designer
Zheng ziyang
Graphic designer
Tan zhen
Graphic designer
Tang wenhu
3D designer
Liao hao
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