2024 | Professional

MUSE Design Awards Silver Winner

RELX Creator

Entrant Company

Shenzhen Xiushuimingshan Technology Co., Ltd

Category

Product Design - Hobby & Leisure

Client's Name

Country / Region

Disposable e-cigarettes have gained significant traction in international markets, mainly focusing on onefold vaping needs. However, the demand for a more diverse and enriched user experience is growing. Traditional disposable e-cigarettes are harmful to the environment and costly as the entire device, including batteries and circuits, is thrown away once the liquid is used up. RELX Creator is tailored for younger users seeking an explorable and interactive experience, coupled with eco-friendly design concepts, addressing the challenges of dull design, monotonous interaction, and additional waste posed by traditional e-cigarettes.

Its styling employs sleek and orderly geometric segmentation inspired by building blocks, with vibrant fruit colors, showcasing a playful, versatile aesthetic and its unique feature of free combination. RELX Creator's expandability is rooted in its original standard interface, facilitating connectivity with various pods offering diverse capacities, flavors, and tastes for rich vaping experiences, significantly improving the product's expandability and compatibility. Moreover, it effectively reduces long-term costs and environmental impact by separating the device's non-consumable parts from the pod's consumable parts.

Boasting engaging interactive features, RELX Creator utilizes an LED pixel display screen to show information such as power, pod type, and atomizing power. It also automatically detects vaping actions and calculates durations to activate the presentation of a real-time progress bar and corresponding emojis based on users' vaping states. Notably, Users are presented with interesting interactive feedback on corresponding emojis based on their vaping states that can be gradually unlocked over usage time, enhancing the user experience and promoting customer loyalty.

Credits

Product innovation dept., Shenzhen Xiushuimingshan Technology Co., Ltd
Jixing Wang
Product Design dept., Shenzhen Xiushuimingshan Technology Co., Ltd
Xiong Zhao
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