Happy New Year, Happy New York

No matter the occasion, pizza always seems to be a staple on the table. Everyone gathers around, sitting together—family, loved ones, or a group of friends—making the meal even more enjoyable. During special occasions filled with happiness and fun, such as the New Year Festive, Pizza Company aims to make these moments even more celebratory and joyful by tapping into the insight that ‘the most meaningful blessing comes from blessing oneself.’ This is reflected through the key message, "Happy New Year, Happy New York," and special packaging designed to celebrate the New Year, along with the launch of the new menu—New York Pizza.
The packaging has a fun gimmick: each box can be stacked together to form the shape of a Christmas tree, and the front of the box features a crossword game that serves as a blessing, wishing everyone luck in the New Year. This adds an element of fun and engagement as the whole family enjoys pizza together during this festive time.