2024 | Professional

MUSE Design Awards Gold Winner

DIAMOND

Entrant Company

SHENZHEN JUJIN PAPER PACKAGING CO., LTD

Category

Packaging Design - Tobacco

Client's Name

PENG JUNYONG, FENG SHIQING, WANG PAN

Country / Region

China

The Diamond is a stunning blend of luxury, craftsmanship, and cultural depth. Cloaked in deep blue, a color long associated with dignity and refinement, the design conveys a sense of calm confidence and enduring prestige. The surface is adorned with the mesmerizing cat’s eye technique, which adds an extraordinary dimension. As light dances across the packaging, it reveals a dazzling, ever-changing array of shimmering effects—reminiscent of the brightest stars in the night sky. This captivating brilliance not only makes the packaging visually striking but also symbolizes the exceptional quality and allure.

The innovative craftsmanship of the cat’s eye finish is a bold proclamation of the superior standards. It infuses the packaging with a sense of cosmic mystery and infinite depth, offering a tactile experience as mesmerizing as its visual appeal. This technique is not just an aesthetic choice; it reflects a modern reinterpretation of traditional values, blending timeless cultural elements with contemporary luxury.

At the pinnacle of the design is the crown jewel—the cap, where true artistry meets cultural homage. Drawing inspiration from the ancient Chinese seal, a symbol of authority and legacy, the two characters “Guo Zui” are intricately designed into a beautiful, symbolic seal. This is more than a replication of Chinese script; it is a distillation of the brand’s spirit, representing a deep connection to heritage, trust, and craftsmanship. The seal at the top not only signifies the identity but also stands as a mark of authenticity and reputation. Each time you open the package, it becomes a ceremonial moment, filled with respect for the product's origins and commitment to excellence.

With its thoughtful design and rich symbolism, Diamond offers a unique blend of tradition and modernity. From the cosmic allure of its cat’s eye finish to the cultural gravitas of the Chinese seal, every detail is a testament to the brand’s dedication to quality, innovation, and respect for cultural heritage. This is not just a cigarette; it’s a celebration of craftsmanship and prestige, designed to captivate the eye and the imagination, making it a product impossible to overlook.

Credits

PENG JUNYONG
FENG SHIQING
WANG PAN
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