2020 | Professional
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In Chinese culture, twelve Zodiac animals rotate to represent each year in the lunisolar calendar.
For the 2020 lantern festival, Rat is the Zodiac animal to celebrate.
Light and shadow- the two essential elements in a lantern, kindle the universally shared experience
of a child’s play in the discovery and exploration of light and shadow.
With Ximending district’s unique pedestrian flow strategically integrated into our design, we injected a dose of magic into the street lights
and created "Mouse Light Fun"! Passerby surprised to find themselves turned into a mouse by their shadows upon the lights,
shifting the typical lantern viewing mode to joyfully engaging in a play with the shadow.
Under the light, everyone was once again, the child that dances to his or her own shadow. Rewriting a fresh pedestrian space experience.
Credits
Entrant Company
M&A Creative Agency
Category
Packaging Design - Wine, Beer & Liquor
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Design compangy: MAG studio
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Interior Design - Renovation
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Yann Lin Interior Desing
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Interior Design - Residential
Entrant Company
MOJA Design GmbH
Category
Interior Design - Exhibits, Pavilions & Exhibitions