Italy   |  2019

Kannu Na 'Um

Entrant Company

Redfish di Giovanni Murgia

Category

Packaging Design

Client's Name

Cantina Ogliastra

Sub-Category

Wine, Beer & Liquor

Experience Level

Professional

The customer wanted a new design for the labels of his best wine. A design able to represent the history of a millennial territory, its oenological culture and the secret of Longevity. A design that gives elegance and prestige to a unique wine born from centenary vines. Two wines produced from Cannonau grapes grown in the vineyards with plants that reach 100 years of life. Born in Ogliastra (Sardinia) in the land of centenarians where people live longer. We are in Ogliastra (Sardinia), the Land of Longevity, here there is the largest number of people reaching 100 years of all of Italy and for this reason it is considered one of the 5 Blue Zones of the world. The concept of these labels starts from the unique characteristic of these wines and this territory: the strength of a unique land, the history of this thousand-years people, the good environment and the centenarian grapevines. Each of these elements is part of these wines and the labels that represent them. The symbol of the grapevine on this label means all of this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots. It is inspiring from the strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine.

Credits

Creative Director
Giovanni Murgia
Designer
Giovanni Murgia
Render 3D
Bruno Haver
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