2025 | Professional

MUSE Design Awards Gold Winner

JD Chinese New Year Card Collection Event

Entrant Company

MISSILE ART DESIGN

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

China

As the Chinese New Year approaches, a festive atmosphere fills the air, sparkling like brilliant starlight. In this moment full of endless hope and pure joy, JD Finance App, in collaboration with JD Health App, proudly launches the "Fortune Chinese New Year" event—a dazzling New Year celebration presented to users everywhere.

The design predominantly features visually striking red tones, complemented by vibrant, lifelike animations and video effects. Additionally, AI-powered voice greetings for the "Centennial Red Envelope" add a unique touch to the event. The overall effect combines powerful visual impact, fun, and interactivity, delivering a refreshing and engaging experience.

Simple and seamless, a world of surprises awaits. Users can easily start their journey by opening the search function in the JD Finance App or JD Health App, typing "Fortune Chinese New Year," and stepping into an exciting adventure filled with wealth and surprises.

The combination of cute zodiac cartoon characters and the card-flipping experience not only incorporates traditional culture and festive atmosphere but also resonates emotionally with users, significantly enhancing the event's appeal. Users can share their card-flipping results or create their own personalized zodiac cartoon characters. By integrating AR, AI, and other technologies, the experience becomes even more interactive, fresh, and immersive, offering users a unique and engaging way to participate.

Credits

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