SIMI Rebel Cask Packaging Design

Rebellious Spirit
To continue its success in the spirits barrel aged category, our client decided to add an offering in the Ultra-Premium Segment. The Simi brand was an obvious choice as a spirits barrel aged wine line extension, based on its Prohibition era roots and authentic rebellious spirit. We were asked to connect the historical Simi packaging look and feel with Prohibition and Rye Whiskey cues to create a unique spirits aged offering for the Simi brand. We incorporated quality and category cues to provide shelf pop to showcase this alternative wine style. Use of a cream, red and gray type treatment create a prohibition style vintage look and feel, in combination with selective emboss and textured deboss throughout and gloss silkscreen for added appeal.The Simi historic wine barrel is used as focal point, symbolizing the historic railroad that runs through the property. To complete the look, we framed our unique diecut label with a rich copper foil.