2025 | Professional

MUSE Design Awards Gold Winner

MiQi Peony Luxury Extraction Gift Set

Entrant Company

ChunXueDesignStudio & Beijing MiQi Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Beijing MiQi Biotechnology Co., Ltd.

Country / Region

MiQi, a brand committed to peony-based skincare technology and grounded in the philosophy of "natural skincare, traditional Chinese medicine", is proud to introduce its latest offering: MiQi Peony Luxury Extraction Gift Set. This exquisite set shines not only for its skincare efficacy but also for its cultural significance.
The entire packaging design is centered around the iconic peony, a symbol steeped in Chinese tradition. Each bottle cap features a peony totem in vibrant Chinese red, exuding an aura of Oriental elegance and symbolizing beauty and prosperity. The bottles themselves are meticulously adorned with blooming peony carvings, offering a visual feast and a tactile pleasure. These refined carvings bring to life the peony's natural beauty, creating a harmonious blend of artistry and elegance. Finished with a glossy spray, these glass bottles evoke the smooth, luminous beauty of traditional Chinese white porcelain, making every touch feel luxurious and comfortable.
The gift box itself is a work of art, featuring a mesmerizing illustration of a phoenix soaring over a sea of peonies—a symbol of good fortune and prosperity, as well as a testament to profound traditional Chinese culture. Upon opening, users are greeted by a verse from the Tang Dynasty poet Li Bai, which celebrates the timeless beauty of the peony. These poetic lines, paired with golden peony engravings, create a rich and unique artistic ambiance, transforming the unboxing experience into an immersive moment of cultural sophistication and visual delight.

Credits

Principal/ ChunXueDesignStudio
Xiang Tian
Designer/ ChunXueDesignStudio
Jingjing Weng
Visual Effects Artist/ ChunXueDesignStudio
Youpeng Sun
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