Heybeauty's Rose Garden

This is a wedding venue design in Wuzhen, China, for a bride who is a popular social media influencer known as "Heybeauty", a nickname reflecting her online persona. Due to her family’s industry background, those close to her affectionately call her the "Sweater Princess". The bride has a deep affinity for roses, so we crafted this wedding into her exclusive "Heybeauty’s Rose Garden".


The indoor venue is designed in a European palace style, with red and gold as the theme colors. At the runway entrance, the designer created two grand angel sculptures with outstretched wings facing the sky, symbolizing sanctity and the pursuit of light. The central island’s handover area features a 360-degree enclosed design, with 12 guest tables placed within, creating an immersive ceremonial experience. A domed ceiling adorned with sparkling crystal chandeliers elevates the wedding’s luxurious banquet ambiance. Foam sculptures and floral arrangements on the stage evoke the feeling of a garden castle. Through seamless transitions between segments and varied lighting and stage effects, the ceremony transports guests to a European royal banquet.


The outdoor design contrasts sharply with the indoor setting, featuring a gradient pink rose wall that complements the indoor red florals, offering diverse visual experiences. A colossal flower wall made of 80,000 roses delivers a striking visual impact, becoming the most discussed iconic installation of the day.


Additionally, considering the bride’s preferences, the outdoor area includes a bread zone, serving as both a photo backdrop and a bread distribution area for guests.


The yarn zone, inspired by the bride’s professional background, is a highly creative touch.