2025 | Professional

MUSE Design Awards Gold Winner

Eco-friendly packaging for rock liquor

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

黄富浩

Country / Region

China

This liquor packaging utilizes eco-friendly materials made from sugarcane fibers, recycled newspapers, bamboo pulp, and regenerated paper, making it both durable and easy to recycle.

In terms of appearance, the packaging cleverly combines elements of rock and spring water, reflecting the natural aesthetics of mountain spring liquor. The design highlights the brand's commitment to purity and distinctive style.

High-quality long-fiber paper is used to create the packaging box and bottle label, effectively showcasing the brand logo and product information within a limited space. Techniques such as embossing and hot-stamping achieve a harmonious unity between eco-friendly concepts and unique aesthetics.

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