2025 | Professional

MUSE Design Awards Gold Winner

vivo global version cabinet phone display props

Entrant Company

vivo Mobile communication Co.,Ltd.

Category

Product Design - New Category: Display Props

Client's Name

Country / Region

China

Designed specifically for the in-counter display scenarios of vivo's global terminal stores, this mobile device showcase solution offers a series of innovative features aimed at enhancing product visibility and operational efficiency. Key highlights include:

Enhanced Product Prominence: The main promoted products and their selling points are more prominent due to enlarged advertising panels that serve as standalone modules with illuminated displays. Price tags have also been increased to 100*70mm, making pricing information more visible.
Ease of Installation, Replacement, and Maintenance: Approximately 80% of the components are precision-molded plastic pieces, ensuring high-quality finishes and lightweight structures. The use of matte textures and wood veneer materials not only adds to the aesthetic appeal but also simplifies cleaning. Moreover, the illuminated panels and price tags can be locally produced without the need for rounded corners, further streamlining installation and replacement processes.
Highly Adaptable Modular Design: This design allows for flexible configurations, such as adjusting the number of device slots and price tag placements according to specific needs, accommodating setups ranging from 4 to 7 device positions. The modular nature ensures perfect fitment for counters of different sizes; two modules suit a 1.1m counter, while three modules are ideal for a 1.5m counter.
Overall, this display solution is meticulously crafted to highlight vivo’s offerings effectively, provide an engaging customer experience, and offer practicality for store management.

Credits

Lan Ying
Meng Bo
Niu Wenhao
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