Xinxiangyin Tissue

The “Wild Living" series, inspired by the name "Towards the Wild" and its corresponding products—"Mountain Lily of the Valley" and "Wild Living," aims to embody vitality and hope while maintaining the warm and romantic brand image of the Xinxiangyin brand. This new series seeks to differentiate itself from all previous products by capturing the essence of nature and simplicity.



We envision a visual representation of wildflowers and grasses that naturally thrive in open fields, experiencing the elements of sun and rain across the seasons. The concept of "wild" conveys a sense of tranquility away from the fast pace of urban life and a purity independent of complex human emotions. The simplicity of nature's growth is symbolized by the sun and rain nourishing the earth, complemented by the imagery of newborns representing the softness and hope that Xinxiangyin products embody.



The design of the "Wild Living" series integrates brushstroke techniques to depict corresponding floral motifs and infants. Two products feature harmonious yet distinct images: lilies of the valley intertwined with vibrant red leaves, reminiscent of a baby’s hair or hat, and sage resembling a newborn’s gown, showcasing the beauty of life through softness. These visual elements collectively enhance the aesthetic appeal of the packaging.



The primary function of this packaging design is to communicate the essence of the Xinxiangyin brand while introducing a unique identity for the new series. By merging the themes of natural growth and new life, the design creates a meaningful connection with consumers, evoking feelings of warmth and familiarity associated with the brand.



This new series distinguishes itself in the market by emphasizing both the unique character of its products and the cohesive identity of the Xinxiangyin brand. The integration of natural themes with artistic expression sets it apart from competitors, allowing consumers to appreciate a fresh yet familiar experience.