SHINY MEADOW CNY Packaging for the Year of the Snake

By following the tradition of releasing limited edition packaging for new year, SHINY MEADOW draws inspiration from the Year of the Snake. This design artfully merges the image of a revered snake with the profile of a champagne bottle, complemented by a gold foil closure, resulting in a product that embodies cultural significance and visual appeal. A standout feature of this packaging is the innovative double-layer label, which not only conveys the emotional essence of New Year's blessings but also fosters consumer engagement through its interactive design.

The primary visual label exhibits a double-layer structure, utilizing a red hot-stamping technique to depict the snake motif from the Chinese Zodiac. The snake's form encircles the Yuanbao, creating a circular design that symbolizes "the golden snake brings wealth, reunion, and happiness". The design integrates traditional Chinese symbols of good fortune, including gold coins, Yuanbao, four-leaf clovers, gourds, flowers, and auspicious clouds, representing wealth, luck, prosperity, love, and peace, enriching its cultural implications. The overall color scheme is anchored in the classic red and gold associated with the Chinese New Year, accented with emerald green, and the colors of the label and foil complement each other, enhancing the visual coherence of the packaging.

The surface label features a removable design that enables consumers to consumers to reveal a hidden pattern on the lower layer, which includes six blessing phrases. The lower label features a simple hot-stamped snake design that encircles six differently colored Yuanbao at its center, creating a striking contrast between reality and imagination, resulting in a vivid and enriched visual impact. Each color is paired with a unique blessing, wishing consumers good luck in areas such as romance, wealth, general fortune, career success, health, and exams. This design instills a sense of anticipation and excitement in consumers as they peel off the label, just like drawing lots, and conveys abundant New Year’s blessings and good fortune.

The design seeks to provide psychological comfort and positive emotional reinforcement to consumers, demonstrating the brand's insights into consumer requirements. The overall design achieves an ideal balance among aesthetics, cultural elements, and user experience.