2025 | Student

MUSE Design Awards Gold Winner

MISFIT MAESTROS

Entrant Company

Beijing Institute of Fashion Technology

Category

Fashion Design - Avant-Garde

Client's Name

Country / Region

China

In modern society, with social media and technology booming, virtual idols have emerged as a significant cultural force. They not only offer digital entertainment but also break traditional aesthetic concepts.
Meanwhile, the "internet - celebrity face" prevails in the real world. This standardized look, created by makeup and plastic surgery, with smooth skin, big eyes, a high - bridged nose, and a pointed chin, has become a dominant beauty standard on social platforms. However, it suppresses the diversity of human appearances, causing individuality loss and more anxiety.
Due to severe land pollution and climate change, humans are migrating to the ocean. Underwater cities replace land - based ones, and people adapt to the marine environment by imitating marine animals. After long - term exposure to the extreme ocean conditions, some humans experience gene mutations, gaining special abilities. These mutants become leaders, representing a new direction of human evolution and are tasked with restoring the ecosystem.
Just like these evolved humans, virtual idols can break the aesthetic mold. By combining animal characteristics with virtual idols, we can create diverse virtual characters, turning flaws into superpowers. This redefines beauty in the virtual world and can inspire real - world audiences to embrace diversity.
We live in a diverse world, and aesthetics should be inclusive. We should accept our physical flaws, body changes, and gender differences, and stop worrying. Taking inspiration from nature, we can see that beauty comes in many forms, and what we once saw as flaws can be extraordinary.

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