2025 | Professional

MUSE Design Awards Gold Winner

JINDOUYA Pear Paste

Entrant Company

Hangzhou XIVO Design Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Country / Region

China

Jin Douya has always been committed to providing healthy, pure products for children. In a market filled with imitators, we aim to protect our brand by creating packaging that enhances recognition while offering children a reliable, healthy choice. We’ve adapted the pear cartoon from the original packaging into a barrel-shaped design, turning it into the brand’s mascot. This reflects our use of pure pears in the ingredients, meeting children’s visual needs and toddlers’ gripping requirements.It directly engages consumers, ensuring the packaging is recognizable and communicable in any context.
This pear syrup is a leading product in the Chinese market, set to face millions of child consumers upon launch. The packaging is designed to allow young children to open it easily and independently, while providing a calming, rocking effect similar to a roly-poly toy. It fixes the sharp edge issue from the original packaging. The round pear shape caters to emotional needs, while prioritizing both child safety and experience. There are many imitators in the market, Distinct from imitations, it safeguards the brand, ensures easy transport, and is ideal for daily child interaction.
Our packaging design and material choices prioritize sustainability. We use PP material, which is heat-resistant, durable, and recyclable, supporting environmental friendliness. While ensuring safety, airtightness, and durability during transport, we also focus on enhancing reusability. The design makes it suitable for children to play with at home and can also be used for storage, extending its lifespan. By using recyclable materials and a reusable design, we balance functionality, safety, and sustainability, promoting resource circulation.

Credits

AD / Hangzhou XIVO Design Co.,Ltd.
YANG QIAN
CD / Hangzhou XIVO Design Co.,Ltd.
LINGXIAO ZHAO
D / Hangzhou XIVO Design Co.,Ltd.
TIANRU WU
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