2025 | Professional

MUSE Design Awards Platinum Winner

Affectionate Virtue - Jin Huiyuan's Precious Brew

Entrant Company

Guizhou Shengshi Renhe Distillery

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Affectionate Virtue—Jin Huiyuan's Precious Brew not only pays homage to the rich heritage of traditional sauce-flavored Baijiu culture but also boasts profound cultural significance and aesthetic value through its unique packaging design. At the core of its packaging design is Jin Huiyuan, a nationally acclaimed master in sauce-flavored Baijiu blending and a towering figure in the liquor industry. By integrating his esteemed reputation into design, the packaging creates China's first collectible cultural IP centered around the image of a sauce-flavored Baijiu master. The independently embossed gold portrait of Master Jin serves as a powerful and unforgettable visual signature, elevating the product from a mere commodity to a coveted piece of cultural richness. This artistic touch is complemented by multiple innovations—such as minimalist Eastern aesthetics, three-dimensional tactile elements, and eco-friendly printing techniques—all harmoniously integrated to give the product unparalleled collection value and cultural depth.

The packaging masterfully embodies the "Black Gold Mysticism" color philosophy, using classic black as its primary hue to symbolize power and solemnity, and the gold accents further create a striking visual contrast. This design not only evokes the understated elegance and profundity of Eastern aesthetics but also reflects the premium quality and noble essence of the product. The bottle itself features an innovative relief stripe matrix, enhancing both grip comfort and slip resistance while adding a unique artistic flair that makes it truly stand out.

Regarding materials and craftsmanship, the packaging utilizes advanced techniques, including laser relief engraving, imitation gold foil stamping, and UV high-gloss overlay printing. These technologies achieve an impressive 97% replication of metallic texture, ensuring exceptional visual appeal while reducing energy consumption by 63%. Furthermore, all packaging materials are carefully selected from FSC-certified, eco-friendly, and recyclable fiber substrates, highlighting the brand's steadfast commitment to sustainable development.

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