2025 | Professional

MUSE Design Awards Gold Winner

MyButterfly

Entrant Company

Metalco Active Srl

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Country / Region

Italy

MyButterfly is an innovative outdoor fitness solution developed by Metalco Active, ensuring accessible physical activity through an ergonomic, inclusive structure. Inspired by butterfly wings, it reimagines traditional wall bars by reconfiguring space to accommodate users of all ages and abilities. Unlike standard equipment, usually positioned parallel to a wall, MyButterfly’s 90° layout, with diverging “wings,” broadens the user’s range of motion and facilitates a more natural grip. This geometry improves usability and blends seamlessly into outdoor environments, turning the equipment into an urban design feature that enriches public spaces and fitness trails.



MyButterfly supports holistic well-being by combining empowerment, release, and postural realignment. It boosts strength, mobility, and posture while reducing muscle tension and joint pain. On a mental level, it builds self-confidence, lowers stress, and enhances emotional balance. Fluid movements and progressive stretches help release blocked energy, improving vitality, focus, and overall mind–body connection. The 90° angled wings redefine workout areas, offering enhanced ergonomics and a wider range of motion. Thanks to its biomorphic design, MyButterfly establishes a visual bond with the natural setting while serving as a unique element of urban furnishing. Its strategic bar placement and ergonomic orientation promote inclusivity and accessibility, even for users with limited grip strength or mobility. Beyond fitness, MyButterfly fosters community engagement by acting as an educational and social focal point.



Built with AISI 316 electropolished stainless steel, MyButterfly provides robust corrosion resistance, guarding against dust, scratches, temperature fluctuations, extreme weather, rust, rain, and salty air. Its galvanized, powder-coated stainless steel core allows color customization, including RAL palettes, without compromising outdoor durability. Wings are secured to the main structure with a reinforced interlocking system, and tubular elements are welded to ensure stability and strength. Digital technologies integrate seamlessly, featuring over 100 exercise videos accessible via QR code or the official MyEquilibria app, with tutorials organized by beginner, intermediate, and expert levels and covering 11 distinct training topics. Users benefit from e-learning video support and can even pursue online certification as a “MyButterfly Trainer.”

Credits

CEO Metalco Active Srl and Designer
Gian Luca Innocenzi
Ph.D. Consultant and Designer
Francesco Bertiato
Marketing Director Metalco Active Srl
Matteo Larese Gortigo
Head of Technical Department Metalco Active Srl
Niccolò Barea
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