2025 | Professional

MUSE Design Awards Gold Winner

Roadside Essentials M7

Entrant Company

shang hai ai mu bo zhi neng ke ji you xian gong si

Category

Product Design - Assistive Devices

Client's Name

Country / Region

China

Roadside Essentials M7 embodies the all-in-one philosophy—where “N equals 1”—delivering the ultimate compact solution to the travel disruptions drivers and outdoor adventurers face. By seamlessly integrating four critical functions (jump-starting, tire inflation, phone charging, and emergency lighting) into a single device, the M7 tackles unexpected travel challenges with maximum functionality. Its highly integrated, compact design eliminates the need for carrying multiple bulky tools on the road while enhancing travel convenience and safety, making it ideal for emergencies on road trips, camping, or daily driving.
Guided by minimalist aesthetics and a “Rock Solid” color concept, the M7 combines smooth, minimalist lines and a sharp, angular form for a refined, sophisticated look, offering users not only functionality but also a stylish experience. Every feature of the M7 is meticulously engineered and rigorously tested for superior reliability and ease of use. Designed with user-friendliness at its core, all functions are clearly labeled on the surface, and the placement of interfaces corresponds directly to their functions, making it intuitive for users to understand and operate the product. Additionally, the built-in automatic programs, combined with simple button operations and clear interface displays, allow for a foolproof experience, making the product accessible for nonprofessional users. Constructed with high-grade fire-resistant materials, the shell offers a premium tactile feel and unmatched safety. Internally, all core components and electronic parts follow an automotive-grade redundancy principle, with over 30% additional margin to reduce the load on individual parts. This design extends the product’s service life and guarantees superior quality and reliability, even in extreme conditions. Safety is further anchored in the “1+10” control philosophy: “1” denotes an intelligent, stable power output algorithm, while “10” refers to algorithmic safeguards for ten extreme scenarios. Together, they guarantee maximum protection, ensuring safe and reliable performance of the M7 in all environments.

Credits

Lin Luo
Yihuan Huang
Chenchen Gu
Binghui Xue
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