Hisense Stand for IFA 2024

The Hisense stand centers around the core concept of "Smart Home Appliances and a Sustainable Future," emphasizing how modern home appliance technology enhances daily life and promotes eco-friendliness. The Hisense display area, themed "Future-Oriented Scenarios, Life-Centered Design," constructs future scenarios to showcase product applications in modern life. The Gorenje display area focuses on the theme of "Smart Tech, Easy Life," demonstrating how technology simplifies life and boosts product intelligence and efficiency. The ASKO display area highlights "Attention to Detail, Close to Nature," underscoring its commitment to quality, environmental protection, and design.



The stand incorporates streamlined curves and a clean geometric structure to enhance visual modernity, along with the grid-based layout that ensures design standardization and modernity. It is dominated by the technological blue, sustainable green, and futuristic silver. The contrast between warm and cool tones highlighting the concepts of intelligent technology, humanized experience, and sustainable development. Unified brand elements like product line icons and eco-friendly symbols strengthen brand recognition. Appropriate negative space enhances visual depth, facilitating visitors' concentration on the core information.



To vividly display products, the stand skillfully integrates dynamic visual elements to create an immersive experience from home theaters to smart kitchens. This enables visitors to intuitively sense the convenience and comfort brought by Hisense products. They can scan with their mobile phones for more exhibition information. Display cabinets feature a modular design to accommodate different sizes and display needs. Clean, modern sans-serif fonts and varying font sizes ensure clarity and visual impact. High-quality product renderings and immersive scene displays let visitors visualize the products in use, thus enhancing the user experience.