2025 | Professional

MUSE Design Awards Gold Winner

YanYu Aged Chenpi

Entrant Company

Guangdong Plastic Packaging Materials Co., Ltd

Category

Packaging Design - Retail

Client's Name

Country / Region

The design of Yan Language Vintage Pericarp Packaging is inspired by Lingyun Pagoda, one of the eight scenic spots in Xinhui. The packaging utilizes the features of the ancient building and the swallow logo on the top to spread the cultural charm of Xinhui's unique local natural ecology and long history. The packaging is made of transparent PET, which can be recycled as a storage jar. Packaging were designed with three styles of ten years, fifteen years and twenty years, differentiated by color and text, reducing packaging costs while shaping the brand culture. The Lingyun Tower stands tall, surrounded by the fragrance of Chenpi and dancing swallows, creating a poetic artistic atmosphere and enhancing the quality and cultural connotation of the product.

Credits

HongMin Zhang
WenFeng Qin
YiLan Li
Xiaoqi Zhang
Shuang Zhou
YinHong Lv
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