DESCENTE Flagship Store (Harbour City, Hong Kong)

The DESCENTE Flagship Store in Hong Kong’s Harbour City is conceived around the narrative of a “Future World,” merging dynamic geometric forms with futuristic lighting to create an avant-garde space that stimulates sensory resonance. Breaking away from conventional retail paradigms, the design introduces the concept of “synchronized acceleration” to craft an immersive energy field—where people, space, technology, and nature coalesce in resonance, redefining the urban retail experience.

At the entrance, a sequence of diamond-shaped motifs unfolds across both floor and facade, establishing a rhythmic visual language reminiscent of genetic chains. Slanted walls and cantilevered display fixtures disrupt static balance, invoking a sense of anti-gravity tension that symbolizes DESCENTE’s icy DNA and spirit of exploration. Geometric lines extend throughout the space, not only delineating functional zones but also creating a spatial rhythm through strategic lighting and material contrasts, guiding consumers on an immersive journey into a futuristic realm.

The interior palette is defined by cool-toned metals, translucent acrylics, and industrial textures, offering a tactile range of experiences. In the men’s area, sleek metals and cool tones emphasize a high-tech aesthetic. In contrast, the women’s section introduces soft textiles and wood grain finishes, infusing tactile warmth to evoke subtle care. The lighting strategy—featuring glowing backlit walls and kinetic installations—simulates high-velocity trajectories, transforming abstract technological energy into tangible visual and tactile encounters.

Sustainability is a priority of this project. Recyclable metals and energy-efficient lighting systems are purposefully employed to align with sustainability ethos. The social interaction zone features an open layout. Fitting rooms incorporate sculptural walls and interactive lighting installations that invite discovery and engagement. At the heart of the space, a central island installation—merging mechanical aesthetics with translucent materials—serves as an “energy hub,” a physical and symbolic connector between the brand and consumers, amplifying a shared sense of community.