Vclass Weileshi Women's Personal Care Brand Packaging Design

Mind & More was commissioned by the global professional care brand Jiatong Paper Products to expand its female personal care product line by creating a new sub-brand, 「Vclass Weileshi」. The project involved establishing the brand architecture and enriching the product portfolio through systematic visual creation and extensions, including a user-centric color system, emotionally resonant illustrations, and high-recognition visual hammers to unify the three product series.
By differentiating the positioning of 「Vclass Weileshi」’s three core lines—Grade A Infant-Soft Cotton, Bare-Sense Breathable, and Sleep-Soothing Comfort—the brand built a dual architecture of “professional care + emotional connection.” A cohesive visual hammer, combined with IP-driven dynamic scenarios simulating product usage, enhanced interactive storytelling and product appeal. This approach forged a strong sensory link between users’ “tactile comfort” and “visual delight.”
Adhering to medical-grade quality control standards and biodegradable plant-based fiber materials, the brand champions the philosophy of “harmony between comfort and sustainability.” The products serve as intimate companions for women’s self-dialogue, blending ergonomic care with aesthetic storytelling to elevate user experiences from physical care to emotional resonance.