Shengquan Beer

This packaging design focuses on brand revitalization, aiming to convey the unique charm of Tibetan culture through new Tibetan aesthetics. It delves deeply into the regional characteristics of Tibet, combining natural elements such as Kunlun Sacred Spring, snow-capped mountains, and glaciers with Tibetan humanistic spirit to create a brand image that fosters cultural identity and emotional resonance. Under the theme of “purity and strength,” the packaging highlights the pure water source from the snow-covered plateau and rich cultural heritage, establishing a distinctive and profound brand recognition in consumers’ minds.
The design pays homage to traditional Tibetan culture through a modern lens, artfully integrating iconic motifs such as the Pulu cross pattern and the auspicious Chinese Hui-character inspired labyrinth motif. The label harmoniously blends Tibetan calligraphy with five-colored prayer flag elements, preserving cultural authenticity while achieving a fashionable, premium appeal. Symbolic representations of hops, wheat, and highland barley highlight the pristine quality of ingredients, inviting consumers to connect with the product’s natural origins. Moreover, the bottle predominantly features a blue color scheme symbolizing the purity of the sacred spring, complemented by a silver cap and water ripple elements to convey the flowing beauty of glacial water.
The Shengquan Beer packaging goes beyond aesthetic appeal, prioritizing functionality and sustainability at its core. The recyclable paper label and eco-friendly metal cap exemplify the brand’s dedication to environmental stewardship, ensuring that every detail aligns with a greener future.