2025 | Professional
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The packaging design for this premium ginseng product draws inspiration from the majestic Changbai Mountains—a pristine natural habitat renowned for cultivating the world's finest ginseng. Capturing the essence of this legendary landscape, the design artfully incorporates key regional elements including rugged mountain ranges, cascading waterfalls, enduring Changbai pines, and a traditional pavilion from Fusong County. These motifs are further complemented by exquisite Su embroidery craftsmanship to evoke elegant beauty, not only highlighting the preciousness and uniqueness of ginseng but also conveying Jinxi brand's commitment to high quality and cultural heritage.
The design uses the Changbai Mountains as its backdrop, with undulating mountain silhouettes that emphasize the raw beauty of nature while symbolizing the resilience and strength of ginseng. Blue-toned mountain ranges feature cascading waterfalls, whose lines resemble ginseng roots, naturally connecting the two elements and infusing the packaging with vitality. Towering Changbai pines stand as natural sentinels, their robust forms symbolizing both the ginseng's potency and traditional associations with health and longevity. The inclusion of Fusong County's historic pavilion adds cultural resonance, gracefully bridging human heritage with untamed nature. The design's craftsmanship showcases masterful Su embroidery techniques, where each distinctive stitch contributes to signature intricacy and chromatic richness while elevating the overall visual harmony. The Even Stitch grounds the pavilion with architectural stability. The Layered Stitch brings the mountain motifs to life with vivid, well-defined gradients, and the Rolled Stitch elegantly captures the fluid twists and turns of cascading water.
To enhance visual impact and memorability, the logo's dual circular frame cleverly echoes ginseng's root formation, reinforcing the intrinsic product-brand connection. Decorative details incorporate auspicious motifs including the intricate Hui labyrinth pattern and traditional roundel longevity emblems, symbolizing happiness, wealth, longevity, and celebration. On the sides of the box, the pattern design, derived from Changbai Mountains' silhouette, serves as a constant reminder of the product's premium natural origins, as well as its precious and high-end quality.
Credits
Entrant Company
JIANGSU DARTEK TECHNOLOGY CO.,LTD
Category
Product Design - Energy Products & Devices
Entrant Company
Ningbo Eastpure Environmental Technology Co.,Ltd.
Category
Product Design - Kitchen Accessories / Appliances
Entrant Company
Dalian TianGong Architech Design Ltd.
Category
Architectural Design - Hotels & Resorts
Entrant Company
FOSHAN ELECTRICAL AND LIGHTING CO.,LTD
Category
Lighting Design - Desk Lamps