2025 | Professional

MUSE Design Awards Platinum Winner

KeSaily SUNRISE BRILLIANCE ADVANCED REVIVAL

Entrant Company

HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

KeSaily Whitening Capsules are specifically developed for women, offering an effective solution for skin whitening and anti-aging. The research team discovered a natural antioxidant substance in the bark of white birch trees from high-cold regions, which is highly effective in resisting UV damage. Through advanced biotechnology, this substance was successfully isolated and extracted, helping women restore their skin's youthful appearance.

KeSaily features a sandglass-shaped bottle design, symbolizing the struggle against time. The bottle surface is treated with a silver electroplated glossy finish. When light hits this surface, most of it is reflected rather than absorbed. At the same time, its shiny surface also symbolizes the defense against external light damage. This design creates a deep connection between visual expression and the product’s "anti-photoaging" properties, both aesthetically and conceptually.

The silver electroplated glossy finish not only enhances the product's modern and technological appeal but also delivers multiple functional benefits. This surface treatment effectively reduces light absorption through its high reflectivity, thereby minimizing the risk of photo-sensitive ingredients being degraded. It perfectly aligns with the product's core selling point of "anti-photoaging." Additionally, its sparkling texture strengthens the product's visual appeal, making it highly recognizable and conveying a sense of premium quality on the shelf.

The design language of light and shadow interaction transforms the product from a static object into a dynamic medium that interacts with its environment. When light shines on the bottle, it acts like a mirror, reflecting the surrounding light and shadows, while also implying the product's "defense mechanism" against external threats such as UV rays. This harmonious integration of "external expression" and "internal function" demonstrates the designer's deep understanding of user experience and product philosophy.

In summary, KeSaily's design not only excels in form but also fully embodies the fusion of technology and art in function. With a simple sandglass shape, it tells a story about time, struggle, and protection, successfully elevating the product into a consumption symbol with emotional resonance and cultural depth. Such design is undoubtedly the best embodiment of "good design."

Credits

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