2025 | Professional
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"Reveal the New Center" frames the emergence of Yuhang District as a new urban core — shaped by the intersection of historical legacy, ecological landscape, and industrial transformation. The exhibition proposes a simple yet symbolic gesture: “revealing” the layers of a district as it transitions from peripheral farmland to a dynamic metropolitan node.
Departing from conventional city-branding showcases aimed solely at professional audiences, the exhibition rethinks its public reach. Structured as 1+4+X, the project includes one(1) central exhibition venue, four(4) satellite venues integrated into the city’s everyday public life, and a series of(X) independently organized extensions initiated by local enterprises — a framework designed to dissolve the boundary between civic life and urban planning discourse.
The design reconsiders the conventional relationship between exhibition and audience. It avoids static, object-focused display logic and instead uses spatial sequencing to narrate the district’s unfolding story — from historical origins to future projections. A suspended panel system activates the full verticality of the venue’s 8-meter ceiling height, while a set of four thematic partitions structures the space: Growth of the New Center, Foresee the Future, Dream Space, and Living with Common Prosperity.
Reveal the New Center coincides with a broader urban agenda, unfolding over several months through parallel programs: forums, creative markets, themed salons, and civic events. Together, they chart Yuhang’s evolution from its Liangzhu cultural origins to a contemporary model of integrated living — a place where the boundaries between urbanity, nature, and community are actively redefined.
Credits
Entrant Company
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. / ThinkWin
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Packaging Design - Health & Wellness
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Studio Joseph
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Interior Design - Exhibits, Pavilions & Exhibitions
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Shenzhen WeiKang Design Co., Ltd.
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Interior Design - Clinic / Hospital Rooms (NEW)
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AR-kee Design Studio Pte Ltd
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Interior Design - Beauty Salon