2025 | Professional

MUSE Design Awards Silver Winner

Reveal the New Center: Hangzhou Urban Development Exhibition

Entrant Company

ArchiDogs + UNFOLD PLANE

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Yuhang Municipal Government

Country / Region

China

"Reveal the New Center" frames the emergence of Yuhang District as a new urban core — shaped by the intersection of historical legacy, ecological landscape, and industrial transformation. The exhibition proposes a simple yet symbolic gesture: “revealing” the layers of a district as it transitions from peripheral farmland to a dynamic metropolitan node.



Departing from conventional city-branding showcases aimed solely at professional audiences, the exhibition rethinks its public reach. Structured as 1+4+X, the project includes one(1) central exhibition venue, four(4) satellite venues integrated into the city’s everyday public life, and a series of(X) independently organized extensions initiated by local enterprises — a framework designed to dissolve the boundary between civic life and urban planning discourse.



The design reconsiders the conventional relationship between exhibition and audience. It avoids static, object-focused display logic and instead uses spatial sequencing to narrate the district’s unfolding story — from historical origins to future projections. A suspended panel system activates the full verticality of the venue’s 8-meter ceiling height, while a set of four thematic partitions structures the space: Growth of the New Center, Foresee the Future, Dream Space, and Living with Common Prosperity.



Reveal the New Center coincides with a broader urban agenda, unfolding over several months through parallel programs: forums, creative markets, themed salons, and civic events. Together, they chart Yuhang’s evolution from its Liangzhu cultural origins to a contemporary model of integrated living — a place where the boundaries between urbanity, nature, and community are actively redefined.

Credits

Lead Curators / ArchiDogs
Xi Li, Lu-Ming Chen
Lead Architects / UNFOLD PLANE
Zhoufan Chen
Curation Team / ArchiDogs
Li Liu, Yanhong Chu, Yibo Wang, Xiuxiu Wu, Wanting Zhong, Yirou Xu, Siyang Yang, Kai Chen
Interior Designer / UNFOLD PLANE
Feihao Ye
Graphic Design Team / ArchiDogs
Jian Zhou
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