2025 | Professional

MUSE Design Awards Platinum Winner

Gold Medal Rock Oolong Tea

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Sustainable

Client's Name

Yusen Cai & Wei Tao & Ren Chen & Wei Xiao

Country / Region

China

Gold Medal Rock Oolong Tea is a premium tea set that celebrates the cultural richness of rock oolong tea through a packaging system that harmonizes nature, sustainability, and sensory elegance. This packaging design was created to reflect the purity and value of the tea itself while embodying forward-thinking material choices and a poetic connection to the earth.

The structure consists of two key materials: molded pulp and sustainable wood—a bold departure from the typical tea tin or paperboard format. The molded pulp forms the whole packaging concept, shaped with gentle curves to cradle the tea securely while delivering a tactile, organic feel. Its raw, unbleached natural color comes from the waste from tea cultivation added into the packaging material. The interior is modular, allowing for different tea products or refills without discarding the outer structure—extending the lifecycle of the packaging far beyond its first use. The wooden plate on the center of the packaging retains the luxury tradition in tea packaging but it is designed to be removable to increase the recycability.

Credits

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