2025 | Professional

MUSE Design Awards Gold Winner

Xiangmanyuan 0-additive soy sauce serial packaging

Entrant

SHENZHEN ARTOP BRAND DESIGN CO., LTD.

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Zhaoqing Nongtou Xiangmanyuan Food Co., Ltd.

Country / Region

China

Xiangmanyuan Soy Sauce inherits the Song Dynasty's cellar aging process, adheres to the Taoist concept of "Do nothing and everything is done", and is committed to creating zero-additive, pure ancient soy sauce. It adopts a yin-yang sun-drying and cellar secondary fermentation process, taking into account modern innovation and traditional classics.
The bottle label design combines Chinese Taoist Tai Chi and ink painting to form a "three zero symbol". The upper and lower circles represent "yang" sun exposure and "yin" cellar fermentation, reflecting the zero additives and purity of soy sauce; the central ink circle symbolizes the harmony of yin and yang, conveying the brand's awe and inheritance of nature and craftsmanship.
The color design is inspired by the natural tones of the Song Dynasty, shaping the oriental color aesthetics, and matching the brand's classic and innovative image. It not only effectively helps consumers distinguish product lines and enhance brand recognition, but also highlights the brand's cultural heritage.
Through the innovation of the bottle label design, Xiangmanyuan combines the intangible cultural heritage brewing culture of the Song Dynasty with the modern health trend, bringing consumers a taste and visual experience spanning thousands of years, giving the classic brand new market competitiveness.

Credits

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