2025 | Professional

MUSE Design Awards Silver Winner

Automatic opening wall mounted toilet brush

Entrant Company

Shaanxi Jiabangshou Group Holding Co., Ltd.

Category

Product Design - Bathroom Fittings / Appliances

Client's Name

Country / Region

China

The innovative toilet brush effectively addresses common issues found in traditional designs, including post-use cleaning difficulties, odor retention, and bristle deformation.

At the heart of the design is a fully automatic storage lid, inspired by the mechanics of a seesaw. When users lift the brush handle, the storage lid automatically tilts open by gravity—eliminating the need for manual opening required by comparable products. This innovative mechanism not only simplifies use but also adds a sense of modernity and sophistication. The unit is installed at an ergonomic height, allowing users to retrieve the brush with arms naturally hanging down while standing. When the brush handle is lifted, the storage lid tilts 45 degrees, revealing the sponge head by gravity for intuitive operation. To further enhance user experience, the midsection of the brush handle features a 25mm curved, slip-resistant surface designed to fit the average hand circumference of Asian users. The surface is textured with raised dots to increase friction and prevent slippage when hands are wet.

From an aesthetic perspective, the design balances functionality and neatness with its geometric shapes outlined by simple lines and an opening mechanism. The color scheme employs clean white and light gray, accented with low-saturation accent colors, projecting hygiene and modernity that suits a variety of bathroom styles. Notably, the toilet brush is made of chemically resistant, lightweight, and highly durable PP material, with a fully modular structure for easy maintenance. The sponge head is detachable for easy replacement, and all components are recyclable, aligning with sustainability goals. Additionally, this design reduces the risk of cross-contamination in public restrooms, providing users with a healthier and more convenient experience.

Credits

Vice President
Xianglei Xia
Director of Industrial Design
Renxiang Hao
Project Manager
Qi Lei
Industrial Designer
Caitao Mei
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