2025 | Professional

MUSE Design Awards Silver Winner

Jiangsu Beiren AI Intelligent Manufacturing Show Center

Entrant Company

Suzhou Sunidea New Culture Technology Co., Ltd.

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

Jiangsu Beiren AI Intelligent Manufacturing Show Center breaks away from the fragmented model of traditional exhibition halls that focus on "single-point technology display". In its top-level design, it has constructed a trinity integration framework of "technology - industry - ecology". By systematically reorganizing the technical logics of the three major fields of AI, intelligent manufacturing, and new energy, it has designed a three-dimensional display thread that runs through "underlying technical principles → mid-level application scenarios → top-level industrial ecology". In terms of spatial layout, it breaks the traditional partition barriers and connects the basic intelligent empowerment area, intelligent equipment production line design, core components of new energy vehicles, zero-carbon parks and other functional modules through a circular circulation line, forming a closed-loop scenario narrative of "technology research and development - production and manufacturing - terminal application", intuitively presenting how cross-field technology collaboration drives the transformation of the new energy industry. This design is not only the integration of physical space but also the visual reconstruction of the industrial value chain, providing visitors with a full-dimensional cognitive experience from technical principles to industrial implementation.

In terms of exhibition technology, the Show Center adopts the design strategy of "immersive technology deconstructing abstract industrial logic", transforming cutting-edge digital technologies into perceptible and interactive exhibition languages, including immersive light and shadow spaces, the combination of 3D printing and physical models, digital twin sand tables, etc. These technological applications are not isolated displays but are integrated designs centered on the logic of "solving actual industrial problems", deeply binding the value of technology with application scenarios, forming an exhibition system of "technology has a landing point, scenarios have pain points, and experiences have resonance".

In terms of spatial form, the center overturns the physical limitations of traditional exhibition halls of "closed exhibition halls + fixed exhibition walls", constructing an "open innovation ecological space". This "boundaryless" design enables the Show Center to transcend the exhibition function of traditional exhibition halls and become an industrial innovation hub with self-growth capabilities, injecting a new gene of "dynamic empowerment" into the "exhibition economy".

Credits

Gao Bingyao
Chen Leyu
Huang Ruijia
Zeng Rongjun
Li Fengying
Zhang Yi
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