Jinmao Place

31.DESIGN initiates every project by shaping the guest experience. Through forward-thinking, we anticipate future lifestyle needs, employing an artistic design language to build a cohesive narrative journey—from cultural roots to contemporary expression. This ensures spatial integrity and enduring appeal throughout the design-to-completion process.



Deeply interpreting Jinmao's brand DNA—its global vision, cultural heritage, and essence of luxury—we translate this into a design language aligned with its vision. Simultaneously, we integrate the lifestyle and aesthetic consensus of the world's top luxury hotels, infusing the rhythm of Xiang River into the luxury hospitality gene to craft unforgettable and distinctive experiences. Ultimately, we redefine the ideal paradigm for contemporary high-end living through profound connections between space and emotion.