2025 | Professional

MUSE Design Awards Silver Winner

Popilush Redtag Collection

Entrant Company

Popilush LLC

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

United States

The Redtag Collection is an innovative line of shapewear designed by Popilush specifically for winter. Featuring a patented integrated structure, it seamlessly combines shaping, warmth, and comfort. Crafted with eco-friendly technological materials and meticulous craftsmanship, it significantly enhances both functionality and comfort for winter outfits. Whether for daily commutes, casual home wear, or winter outings, the collection ensures a flattering silhouette and exceptional comfort, adapting effortlessly to diverse styling scenarios.

The Redtag Collection employs a unique one-piece structure that integrates a built-in bra, shaping layer, and panties for convenience. This all-in-one garment provides bust support, abdominal contouring, hip lifting, and easy restroom access, streamlining the dressing process and eliminating the constraints of layered clothing. Embedded with lightweight pressure mesh, it precisely contours the bust, abdomen, and hips to create a sculpted silhouette while preventing marks or discomfort, balancing effective shaping with wearability.

The core functional fabric, certified to national standards, boasts an infrared emissivity of 0.94, enabling a 1–5°C increase in perceived body temperature within 3–5 minutes of wear, with an overall thermal performance improvement of approximately 15%. This fabric activates the body’s natural heat for lightweight warmth, avoiding the bulkiness of traditional winter clothing. With 48% high-elasticity fibers, it offers a soft, snug fit with excellent stretch and breathability, ensuring long-lasting comfort. Additionally, the fabric incorporates recycled coffee ground fibers, providing natural antibacterial and odor-resistant properties as well as moisture-wicking capabilities, enhancing hygiene while embracing eco-friendly sustainability.

The Redtag Collection includes classic silhouettes such as long-sleeve high-neck midi dresses, heart-shaped neckline mini dresses, and one-piece bodysuits, available in low-saturation colors like black, deep red, beige, and caramel brown, blending aesthetic appeal with practicality. Designed for various scenarios, work commutes, home leisure, or winter outings, the collection offers sizes from S to 3XL to accommodate diverse body types. Select styles feature removable bra pads and adjustable straps, providing a tailored fit to meet individual preferences and versatile consumer needs.

Credits

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