2025 | Student

MUSE Design Awards Gold Winner

Vintage Splendor Case—Folk Embroidery Blind Box

Entrant Company

China Women’s University

Category

Packaging Design - Toys

Client's Name

Country / Region

China

Vintage Splendor Case—Floral Embroidery Series—Folk Embroidery Blind Box

The Vintage Splendor Case—Floral Embroidery Series—Folk Embroidery Blind Box is a captivating blind box series featuring three sets of packaging and six embroidery patches. Our design revitalizes the vivid floral, birds, and botanical patterns of China’s ethnic minorities with a contemporary vision, seamlessly merging traditional craftsmanship with modern aesthetics.

Inspiration & Cultural Connection

The core idea of this design embodies the 2,300-year legacy of Miao ethnic embroidery which is the UNESCO intangible cultural heritage. Each patch carries ancestors’ blessings of prosperity, love, and harmony with the nature. We promote Miao ethnic embroidery by merging historical beauty with contemporary design expressions. The blind box format reinterprets Miao storytelling for the digital age. Unboxing mimics the anticipation of unveiling a Miao ceremonial embroidery—each patch whispers ancestors’ wisdom. It’s a conversation between traditional culture and contemporary creativity.

Design Philosophy & Craftsmanship

Our approach integrates tradition with innovation. The bold and bright color palettes breathe new life into traditional designs, aligning with contemporary aesthetics. We use advanced printing techniques to metaphorically represent intricate embroidery, stitching, and raised textures to add tactile depth. The abstract geometric background and simple outlines frame traditional motifs, enabling each embroidered piece to serve versatile purposes such as artistic displays or fashion accessories.

Why This Design Resonates Globally

1. Cultural Storytelling: We encapsulate Miao inteligence, including honoring nature, celebrating spirit and embedding hope in surprises, in designs that bring joy. The elements enhance the collectible value and promote social sharing.

2. Daily Elegance: It is designed for perfect integration into modern life. Whether as a decorative ornament or a fashion accessory, it can initiate discussions on herit and cultural exchange.

3. Zero-Waste Unboxing: Our unique packaging design unfolds freely like origami. All components can be reused or are ecologically degradable.

Future Prospects

We not only preserve tradition but reinterpret it. The Vintage Splendor Case connects global audiences with China’s ethnic charm in an approachable, effortless, and stylish format. This is the culture heritage towards future which is poetic, full of charm, and profoundly humane.

Credits

Xin Wang
Jiuzhou Li
Hui Zhang
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