Wufeng Originals: The Taste Of Rainbow

Wufeng Originals clings to its founding heart: It guards the untouched purity of natural essence in Mount Wufeng, and lets the vitality of the field breathe through every part of what it creates. It creates portable Wufeng Maojian packaging, a nod to urban souls who spurn the taming hand of industry. Wufeng Originals finds inspiration in nature's fresh, unspoiled forms, anchoring its design in the joy of tearing open a pouch to release the tea's full, aromatic bloom. It allows tea lovers to tear along the center line, unfurling a full leaf shape while triggering a multi-sensory immersion—engaging sight, smell, and touch in one synchronous moment. This design reimagines the natural interaction between tea and younger generations through the enjoyment of unboxing.
Wufeng Originals centers its design on unweaving nature's color threads, shaking off the stodgy, somber hues that have long boxed in traditional tea products. It pairs bold, high-saturation color clashes with minimalist cutting motifs, where sharply defined tea-inspired blocks carve out striking visual tension. Such an approach sends vivid color impact straight to the sensory nerves of younger crowds, while securing high recognition in consumer scenarios.
Wufeng Originals lives up to its commitment to sustainability through material choices, crafting the entire packaging from sugarcane bagasse recycled pulp. It opts for biodegradable materials for its tea bags, forging a complete ecological cycle. It enables the two sides of the packaging to piece together into a full leaf when consumers open it, breathing new life into nature through this fresh form. Wufeng Originals blurs the aesthetic edges of tea packaging, driving this reinvention through bold experiments with color and structure.