2025 | Professional

MUSE Design Awards Gold Winner

Desire of Eden

Entrant Company

Guangzhou Huajinji Trade Co.,Ltd.

Category

Packaging Design - Medical / Pharmaceutical

Client's Name

Yang Jing

Country / Region

China

37.5 Brand Condoms – Desire of Eden

Inspired by the serpent and forbidden fruit of the Garden of Eden, this design evokes primal passion suppressed in today’s low-desire society through a powerful and provocative visual narrative. 37.5°, reflects the human body temperature at the peak of arousal. Intertwining the serpent, the forbidden fruit, and the 37.5 brand identity, the design expresses the awakening of desire and increasing sensual heat.

This collection features three distinct color schemes, each representing a unique product characteristic. By reinterpreting a classic myth through bold, contemporary design, the condom is turned from a simple functional item into a symbol of desire—lighting up people’s natural need for love and intimacy.

Credits

Brand designer
Yang Jing
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