2025 | Professional

MUSE Design Awards Platinum Winner

Yanghe Dunhuang-Civilization Tribute

Entrant Company

CHENGDU YIPINGONGZAO / CHENGDU UNIVERSITY

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.

Country / Region

China

Yanghe Dunhuang Liquor draws inspiration from Dunhuang, hailed as a “living testament to the convergence of human civilizations.” It captures the essence of this millennia-old hub of cultural exchange within the contours of its bottle, embodying the encounter and resonance of Eastern and Western cultures along the Silk Road.

The bottle’s silhouette mirrors the elegant curves of a pipa, an instrument immortalized in Dunhuang murals. Its sweeping profile evokes the fluid grace of oriental silk, while the emerald-green glass front pays homage to the historical journey of Western glassmaking techniques into the East.

The overall design flows like the desert winds along the ancient Silk Road, harmonizing the soft elegance of the East with the luminous sheen of the West—a symphony of civilizations in dialogue.

Beneath the cap, gilded motifs echo the golden artistry of Egyptian pharaonic craft, symbolizing the wisdom of ancient Western kingdoms. Atop the cap, a crystal-clear orb transforms into “sacred light” that illuminates both Eastern and Western civilizations, signifying the universal ideal of multicultural harmony.

The gift box, adorned in “Dunhuang Orange,” features a front panel inlaid with a colored crystal sphere that mirrors the bottle’s cap, representing the radiant union of the four great ancient civilizations across time and space.

Its double-door structure symbolizes the mutual embrace of Eastern and Western cultures. Upon opening, a three-dimensional grotto landscape unfolds, encircled by illustrations of the four ancient civilizations—a tribute to the profound legacy of world heritage.

This design transcends a mere contemporary homage to Dunhuang culture; it is a millennia-spanning dialogue of civilizations. Amidst desert sands, flowing silk, ancient murals, and crystalline adornments, East and West reunite and dance. With Yanghe Dunhuang Liquor as the medium, we raise a toast to the splendor of human civilization.

Credits

Creative Director
Xie Yuliang
Professor/COLLEGE OF CHINESE & ASEAN ARTS OF CHENGDU UNIVERSITY
Wan Guo
3D Designer
Wang Xun
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