2025 | Professional

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Reasons for Judges' Favor: Integrating New Zealand Maori totems into soap packaging, it combines cultural fusion with the concept of natural extraction. With a unique visual language, it showcases the natural attributes of herbal extraction, and at the same time, endows the product with differentiated charm through Maori culture, making a breakthrough in both visual and cultural connotations.
Purpose of the Entry: To create a unique package for ZEALMAX shampoo bars, helping the product stand out in the market, convey natural and cultural values, and attract consumers who pursue individuality and quality.
Credits
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Amy Studio
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Interior Design - Residential
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Yingchen Kuo
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Conceptual Design - Interaction
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Tianyu Wang + Wenya Liu
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Architectural Design - Cultural
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CHING Architects
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Architectural Design - Cultural